With a minor in Marketing from Ithaca College, I have learned extensively about social media marketing. Lessons in tactics to enhance engagement and track performance have stuck with me as I have used these tools practically during my time with Ed Snider Youth Hockey & Education and IC Unbound Dance Company
Statistics and Growth for IC Unbound Dance Company
Audition Reel
Credits: Videographer & Editor
I was one of the Chairs of Publicity for the largest and longest running dance companies at Ithaca College for 2 years. Over the course of this role I produced over 20 videos, created numerous informational and entertaining graphics, and implemented professional engagement tracking to build the brand and better showcase the personality of the company.
Statistics:
- Over 48,000 views on promotional videos alone (without paid advertising)
- Raised engagement rate from 6.47% to 11.33%
- Gained over 200 followers during time on publicity
IC Unbound Instagram Graphics
Made using Photoshop and Adobe Express. Motion to generate intrigue on story posts and for story highlights, we maintained a consistent branding once our theme was announced to carry it across our content.
Workshop Stories
Credits: Videographer & Editor
Ithaca College London Center Work
During my semester abroad I worked in the London center as an operations assistant and was able to cater the role around my interests in video content. I often edited video packages together, sometimes from my own captured video and others from clips gathered by fellow students.
Credits: Videographer & Editor
Credits: Editor